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Of the ten top selling car models in history, three are Volkswagen; the Beetle, the Golf and the Passat. Not one for fancy branding strategies, the current VW tagline is simply “Das Auto”, which literally translates to “the car”. They are Germany’s biggest car company and the third largest automaker in the world.
VW have a history like no other.
When did Volkswagen start making cars?
In 1937 the Nazi trades union organisation, the Deutsche Arbeitsfront, set up Volkswagen with the aim to create a “people’s car”.
Very few owned cars in Germany around this period so VW was created to address the need for an affordable car for the common German citizen. Under Hitler’s orders, the car should;
Carry two adults and three children at 100km/h
Be cheap, costing no more than a motorbike – this was 990 Reichsmark, and was available through a savings scheme to all citizens of the Third Reich.
The KdF-Wagen (or Kraft durch Freude, OR, strength through joy) had an air-cooled rear engine and a torsion bar suspension. It also had a “beetle” shape.
Interestingly, the car was mainly designed by Ferdinand Porsche and the designs went through vigorous testing before being declared as finished. In fact, the car did a record-breaking million miles worth of testing.
A factory was built in a new town called KdF-Stadt. Today it is known as Wolfsburg. This was a purpose built town for the factory workers. However, it had only produced a number of cars by the time the war broke out. In fact, none of the cars were actually delivered to those that had completed the savings scheme. Only one was ever delivered. The Type 1 Cabriolet was presented to Hitler on April 20th 1944, his 55th birthday.
What happened to VW during the Second World War?
When World War Two broke out in 1939 Volkswagen changed their production from cars to military vehicles. As a common practice with German factories at this time, more than 15,000 slave labourers from a nearby concentration camp worked in the factories.
In 1998 the survivors filed a lawsuit against the car manufacturer, and they set up a restitution fund in response.
In April 1945, the KdF-Stadt factory was heavily bombed, and the town captured by the Americans. It was then handed over to the British. The factory was placed under the control of civilian Military Governor Hirst. The factory is then used as a maintenance depot.
Technically, the factory was liable for destruction as part of the war reparations – as per the Potsdam Agreement. However, it was Hirst that saw a future in the factory, and convinced his commanders of the potential of the VW car.
In September 1945, the British Army placed an order for 20,000 vehicles to run post-war Germany.
Hirst offered up the factory to representatives from all over; Australian, American, British and French, yet no one would take it on. Hirst even offered the company to Henry Ford free of charge, but he rejected the offer.
Instead, Volkswagen was left to fend for itself, with Hirsts German assistant Heinrich Nordhoff as leader.
When did Volkswagen buy Audi?
VW became an important part of the regeneration of West Germany in the period after the Second World War.
Production increased rapidly, with the Beetle reaching one million sales by 1955. A different type of Beetle mania, the Type 1 was the best-selling car in automotive history by 1972. They then released four versions of the Type 3 and 4 models.
This success led it the purchase of Auto Union in 1964. The only remaining marque of Auto Union is Audi. They then purchased NSU in 1969.
The expertise from these companies allowed VW to make such technological advancements such as front-wheel drive and water-cooled engines. They merged Auto Union and NSU to create the luxury Audi brand we know today.
By the 70s the Beetle was old news, and the Type 3 and 4 weren’t huge sellers. It was the Audi’s influenced that proved to be VW’s saving grace in this period. A new generation of VW’s were born, in the shape of the Scirocco, Passat, Golf and Polo.
Who does VW own?
In 1982, Volkswagen signed a co-operation agreement with SEAT, the Spanish car manufacturer. But in 1986, it bought a majority share and in 1990, it owned it outright.
A year later Volkswagen signed an agreement with Skoda and slowly increased its equity share to 70% by 1995.
But they didn’t stop there. VW essentially began collecting brands, acquiring Bentley, Bugatti and Lamborghini by the time we reached the end of the millennium.
Volkswagen vs. Porsche
As you may remember, the design of the first ever Volkswagen was accredited largely to Ferdinand Porsche. Porsche maintained a close relationship with VW in the years following. Fast forward to 2005 and Porsche increases its shares in Volkswagen from 5% to 20%. After increasing its stake in the company to 30.9%, Porsche attempted to acquire Volkswage, but VW is much larger than Porsche and left the company on the edge of bankruptcy.
And so began the war between the two brands. An attempted merger in 2009 failed due to legal risk and finally in 2012, VW bought Porsche. This was a particular blow to Porsche’s chairman, Wolfgang Porsche. Why? Because his older cousin, Ferdinand Piech, is Volkswagen’s chairman. Ouch.
* All vehicle images and car descriptions on this site are for illustration and reference purposes only and are not necessarily an accurate representation of the vehicle on offer.
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